Effin brings the 'Heartbeats' tour to the Orpheum in January

Fresh off the biggest year of his career and a new album about love, the bass producer adds a Thursday night in downtown Flagstaff on his first-ever bus tour.

Late January in Flagstaff usually means snow on the sidewalks of Aspen Avenue and a downtown that belongs to locals again. On Thursday, Jan. 21, 2027, it also means a full night of bass music at the Orpheum Theater, where Effin just booked a stop on his 2027 run.

The show starts at 8 p.m., with tickets at $28 to $39 through See Tickets. It was announced Oct. 20, so it has been on the board for under two weeks; at those prices, in a room that holds 1,000, this is the kind of date that tends to move quickly once the college crowd gets back from winter break.

Effin arrives with a new record. His third album, Heartbeats, came out Oct. 8, and he has described it as a full commitment to one theme: love. In an interview with EDM Identity ahead of release, he called his previous album, *Daydreams*, a test of whether he could write a concept album at all; *Heartbeats* is the answer. The references are not what you'd expect from a producer who lives in festival bass tents — he pointed to Johnny Mathis' 1959 album *Heavenly*, 1990s New York hip-hop, the 1956 short film *The Red Balloon*, and vintage American advertising and design. Heart imagery runs through the titles.

Heartbeats draws on Johnny Mathis, '90s New York hip-hop and a 1956 French short film — then goes through a festival-sized sound system.

EDM Identity notes that he made his mainstage debut at Lost Lands, where many fans discovered him. The Heartbeats tour that followed is his first on a bus, a 37-date run through early 2027 with stops in San Diego, Seattle, Brooklyn and more. Flagstaff is on that map.

That's the case for the Orpheum. It's a seated-history, standing-room kind of place — a downtown theater that turns over to a dance floor on show nights — and at 1,000 capacity it's big enough to carry a real production but close enough that the low end hits you in the chest. For an artist whose new record leans on warmth and old-school texture as much as drops, it's a better fit than a field.

Who should go: anyone who caught Effin on a festival lineup this year and wanted more than an hour; NAU students looking for a reason to stay up on a Thursday; and Sedona and Verde Valley fans who'd rather make the drive up 89A than down to the Valley. The 8 p.m. start means a late night by Flagstaff standards, so plan the ride home.

When to buy: now, if you're sure. The price tiers suggest the cheaper tickets go first.

Thursday night, snow on the ground, a love record turned up loud. There are worse ways to spend January.

Effin — Orpheum Theater, Flagstaff. Thu., Jan. 21, 2027, 8 p.m. $28–$39. Tickets via See Tickets.

Sources: EDM Identity — Effin Heartbeats interview (edmidentity.com); EDM Identity — Effin Heartbeats tour dates (edmidentity.com); EDM.com — Effin announces new album Heartbeats (edm.com); Effin at Orpheum Theater (JamBase show page) (jambase.com); Effin at Orpheum Theater — See Tickets (prod-nts-api.seeticketsusa.us); Orpheum Theater (Flagstaff, Arizona) - Wikipedia (en.wikipedia.org)